.svg)
Triple Digit Organic Traffic Growth with a Strategic Website Revamp
Huntress is a standout cybersecurity provider that has a lot of excellent content available online. Yet, their target audience had a tough time finding the way to their website and resources. This caused lackluster performance and stifled growth. Huntress asked WX to help turn things around.
Huntress defends SMBs and IT providers against modern cyber threats with its managed cybersecurity platform. ThreatOps offers 24/7 threat hunting, world-class support, and step-by-step instructions to stop advanced attacks.
Huntress partnered up with WX to revamp their website revamp to match their upgraded brand image, improve their organic visibility and generate more qualified leads.
How do you ship a high-performing website in less than 7 weeks?
WX had to develop a comprehensive plan to make sure that the website was ready for a successful launch within a short timeframe - just 7 weeks.
The site had to meet all of Huntress' requirements, and on top of that we needed to create an improvement in both organic search performance and on-site navigation.
Finally, we had to plan ahead for the addition of multiple new features over an 18-month period.
"Our company website owes its success to WX, who played a key role in its creation and implementation. They conducted multiple audits and implemented hard-hitting optimizations that greatly improved our site's performance. They have remained an invaluable partner as we continue to expand and improve our site.
The WX process
At WX, we take a strategic and collaborative approach to ensure that every project is delivered with the highest quality and efficiency. Our process is designed to give you a clear understanding of what to expect from start to finish. Here how we worked with Huntress.
Planning
During the planning phase we:
- Gathered the project requirements
- Defined the design
- Assigned the development & QA team
- Created a list of all deliverables (WBS)
Execution
The execution phase is divided into four consecutive steps
- Prototyping & Design
- Building the assets
- Populating content in cooperation with client team(s)
- Quality Assurance
Launch
Once QA was complete, we were ready to launch.
We coordinated a simulatenous push of all new site pages from the staging environment to the live environment.
Iterate
Post-launch, we leveraged analytics data to push out continuous improvements.
We were able to enhance the user experience (UX), build new functionalities and pages, and achieved significant SEO and CRO.
750% increase in organic traffic since the new launch
The results over a two-year period are striking. Huntress achieved the following growth:
- Domain Rank: 49 -> 69
- Backlinks: 2.5K -> 10.4K
- Referring Domains: 453 -> 2.5K
- Ranking Keywords: 201 -> 4.5K
- Organic Traffic: 1.1K -> 15K
